To summarize, the relevant sources we can use in a content audit are: Typically, the first resource we need to use is a crawling tool to identify all the indexable URLs on our site.Īfter using Screaming Frog, DeepCrawl, or another similar tool, we can bring in organic performance data such as keyword rankings from an enterprise SEO platform or from a smaller tool we have.Īdditionally, it’s helpful to pull in your Google Analytics or Google Search Console data to better understand how users are engaging with our current content. There are a variety of sources we can use to analyze this content and it depends on how many different resources you want to use. What Resources Are Needed For A Content Audit?īefore we start categorizing and bucketing our content, we need to compile data around how the content is performing today. The overall goal of a content audit is to increase our organic search performance.īy analyzing how our past content has performed and which content our audience likes best, we can begin to locate gaps within our own content strategy and generate new ideas for future content. In doing this analysis, we can plan out what we might need to do to improve our content. It provides a 30,000-foot view of our site as sometimes we get so stuck in the weeds we lose sight of the bigger picture or can’t recall what we’ve done in the past.Ĭontent audits are also a great way to break down silos within a company as it might require multiple teams for this analysis and implementation, including digital marketers, SEO professionals, content marketers, and web developers.Ī content audit enables us to begin addressing any weak spots within our website such as pages with thin content, visit metrics, or internal links.
This is also helpful for a content team to review the performance of all the content they’ve written or that exists on their site. The reason I want to do a content audit at the beginning of the partnership is to better understand what content is performing well organically and what content on their site might need a little bit more love. In dealing with enterprise clients, I always try to do a content audit at the beginning of the engagement and then continue to run these every quarter. If you find yourself asking these questions, it might be worthwhile to take a step back and conduct a content audit. These are common questions when working on a content team.
#Content priority guide sparkbox update
Should we update this content or create a new one? Why isn’t this blog post ranking on for anything yet?
Hey, wait didn’t we already write something about this?
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